AC2 Sales / Wholesale
The other way to be on Amazon: sell to us at wholesale and we become the seller of record. We own the stock, set the price, defend the floor and carry the risk — and you get paid on terms we agree before anything ships.
Most of what an Amazon agency sells you is labor. This is not that. We buy the goods, take title, and make our money on the resale — which means our interests and yours line up in one specific way: if we price your product badly, we lose, not you.
It is also the thing we have done longest. Fifteen years, our own capital, our own pricing decisions and our own mistakes.
This is the honest trade, and it is worth being blunt about both halves.
Predictable purchase orders instead of consumer demand you have to forecast. No Amazon fees, no ad spend, no FBA storage bills, no account to staff. No fee to us, ever — we make our margin on the resale. And a seller on your listing who has a financial reason to defend the price rather than discount it.
The retail margin. We buy at wholesale, so the difference between your price to us and the Amazon sale price is ours — that is the whole model. You also give up direct control of the listing and the customer relationship on units we own. If either of those matters more to you than the risk transfer, the managed track is the better fit and we will say so.
We are a buyer, not a distributor looking for suppliers. The question we are answering is whether your product clears its own costs on Amazon at a price that holds.
Where we usually say yes
Where we usually say no
Once the referral fee, FBA fulfillment, storage and the advertising it takes to be visible come out, there is nothing left for either of us. This is the most common reason we pass, and it is arithmetic rather than judgment — we will show you the numbers we ran.
If a dozen sellers are already on the listing racing each other down, buying in means buying into a price war we did not start and cannot win. That is a distribution problem to fix first — see unauthorized sellers — not an inventory problem to solve by adding one more seller.
We would rather be your only authorized Amazon seller, and we will tell you why plainly: a price floor is only defensible when someone is accountable for it. When four resellers are all buying the same product, the one who misjudges demand clears stock at a discount, and the floor goes with it.
But we do not make it a condition. We will buy non-exclusively, and plenty of our partnerships started that way. What we ask for instead is that you know who your Amazon sellers are and are willing to act when one of them breaks your policy. Exclusivity is a shortcut to that. It is not the only route.
Three things get you a real answer rather than a call to schedule another call. We will run the arithmetic and come back with a yes, a no, or a specific number.
If the numbers do not work we will tell you that, and tell you why, rather than proposing a smaller version of a bad idea. A no from us costs you one email.
Terms are agreed before anything ships, and they vary by brand, order size and how long we have worked together. We are not going to print a number here and then negotiate away from it on the call — what we will say is that terms are settled upfront and in writing, and that we have never asked a partner to carry us.
Ad spend, FBA fees, storage and returns are all ours. Nothing on the Amazon side comes back to you as a bill, because none of it is your inventory once the purchase order is filled.
Two situations where we will point you elsewhere rather than buy.
If you want to keep the retail margin and are prepared to carry the inventory and pricing risk that comes with it, you want the managed track — your account, your stock, your margin, our operating work. If you are weighing Amazon as a buyer against selling through it yourself, the Vendor Central comparison has the per-unit math for all three routes side by side.
And if your catalog is already being sold on Amazon by people you never authorized, start there. Adding a legitimate seller to a listing that is leaking does not fix the leak.
No. There is no fee at any point. We buy your product at wholesale and make our margin when it sells. If it does not sell, that is our loss, not an invoice to you.
We do, from the moment the purchase order is filled. Unsold units, price drops, returns, FBA storage and aged-inventory charges are all our exposure. That is the substantive difference between this and an agency arrangement.
We prefer it and we do not require it. What matters more is that you know who your Amazon sellers are and will act when one breaks your pricing policy. Exclusivity makes that easy; it is not the only way to get there.
Then wholesale is probably premature. The catalog has to exist and be built properly before anyone can sell it well — that is a launch project, and it is worth doing once rather than unwinding later.
With a price list, your current Amazon status and dimensions we can usually run the numbers and come back within a few business days. The answer may be no. It will not be vague.
We will run the arithmetic on your catalog and come back with a straight answer — including the one where the numbers do not work.
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