Based in Brooklyn, NY and on Amazon since 2011

We'll buy your inventory, or run the account for you.

Brands want one of two things on Amazon: a partner who takes the inventory off their hands, or a team who runs the channel while they keep control of it. We've done the first for fifteen years. We do both now.

Compare both options Book a discovery call
One brand, two ways to work with AC2: we buy your inventory, or we manage your account Your brand on Amazon WE BUY IT Wholesale partnership WE RUN IT Managed account
2011Selling on Amazon since FBA was still an experiment
$30M+Sold through our own accounts, last five years
17Brand partners, most of them multi‑year
100%MAP compliance across every listing we touch

Pick your model

Two ways to work with us

The work is the same either way — listings, content, pricing discipline, inventory, account health. What changes is who owns the inventory and who holds the account.

We buy it

Wholesale partnership

You sell to us at wholesale. We own the inventory, we're the seller of record, and we carry the risk. You get purchase orders instead of a monthly invoice.

  • We purchase your product outright and pay on agreed terms
  • No management fee — we earn when your product sells
  • We fund and forecast the entire FBA inventory position
  • We enforce your MAP and police unauthorized sellers
  • Listings, A+ content, and creative built at our cost
Best whenYou'd rather treat Amazon as a wholesale account than a channel you operate.
We run it

Managed account

You keep the account, the inventory, and the margin. We operate the channel day to day as an extension of your team, inside your Seller Central.

  • Full catalog, listing, and Brand Registry management
  • Advertising strategy, build, and ongoing optimization
  • Inventory planning, replenishment, and restock alerts
  • Case management, reimbursements, and account health
  • MAP monitoring and unauthorized seller enforcement
Best whenAmazon matters enough to own, but not enough to staff a team for.

Some brands do both — they sell us part of the catalog and have us manage the rest. If that's the right shape, we'll say so on the first call.

Brand protection

A price floor only works if someone defends it

Every unauthorized seller who undercuts your MAP does two things: takes margin out of the listing, and gives your legitimate wholesale accounts a reason to stop buying from you.

We monitor the seller landscape on every ASIN we're responsible for, document violations, and act on them. It's the same work whether we own the inventory or you do.

Get a channel audit
Seller offer prices against your MAP floor, with one violator below the line Your MAP floor Violation Offer price Sellers on your listing
Compliant seller Below your floor MAP floor

Starting points

Where brands usually find us

Two situations bring most brands to the first call. They need very different first ninety days.

Not on Amazon yet

Build the channel from nothing

Done correctly the first time, so you're not unwinding somebody's shortcuts in year two.

  1. Seller account setup and Brand Registry enrollment
  2. Category and pricing strategy before anything goes live
  3. Catalog build: titles, keywords, images, A+ content
  4. First FBA shipment planned, prepped, and received
  5. Launch advertising and a defended price floor from day one
Already selling

Clean up what's there and rebuild

Usually a mess of unauthorized sellers, stale listings, and a previous partner who left it worse.

  1. Full audit of catalog, pricing, advertising, and account health
  2. Buy Box and seller-landscape diagnosis, in writing
  3. Listing rebuild on the ASINs that actually carry your revenue
  4. MAP policy enforced and the channel cleared of gray sellers
  5. Advertising restructured against real unit economics

Capabilities

What we actually do

All of it in-house. The markers show which track each capability comes with.

Wholesale partnership Managed account

Keyword and listing optimization

Deep keyword research, then titles, bullets, and backend terms built to rank and convert — not just to fill the fields.

Photography, infographics, A+ content

Main images, lifestyle shots, and premium A+ modules that carry the product story instead of repeating the bullets.

MAP monitoring and enforcement

Active price monitoring with documented action against violators, so your margin and your other channels stay intact.

Advertising management

Sponsored Products, Brands, and Display built against per-SKU contribution margin — with spend pulled back when it stops paying.

Inventory planning and FBA logistics

Forecasting, shipment planning, prep, and restock discipline. On the wholesale track, we fund the inventory ourselves.

Account health and case management

Suppressed listings, IP complaints, reimbursement claims, and the Seller Support cases nobody on your team wants to open.

Fees

How we get paid

Structure is public because you shouldn't need three calls to work out whether the math clears.

Wholesale partnership

No fee

We buy at wholesale and make our margin on the resale. You issue purchase orders; there's nothing to invoice.

  • We carry the inventory cost
  • We carry the pricing risk
  • Creative and listing work included
Most brands choose this

Managed account

Base + performance

A monthly base scoped to your catalog, plus a share of Amazon revenue above an agreed baseline.

  • Base scoped to catalog size and channel complexity
  • Performance share only on growth above your run rate
  • Ad spend paid by you directly to Amazon
  • 90-day initial term, then month to month

Launch project

One‑time

For brands not yet live, or accounts needing a full rebuild before ongoing management makes sense.

  • Account setup and Brand Registry
  • Full catalog and A+ content build
  • First shipment planned and received
  • Credited against your first three months

We don't charge a percentage of ad spend. That model pays an agency more for spending more of your money, and we'd rather be measured on what you keep. If a managed engagement isn't going to clear its own cost, we'll say so on the first call and point you at the wholesale option instead.

Process

How it goes

The first two steps are identical either way. Your track only changes what happens at launch.

Step one

Discovery call

We learn your catalog, your margins, and your channel conflicts. You learn how we work. No deck, no pressure.

Step two

Written assessment

We audit what's live today and come back with findings, a recommended track, and what we'd change first.

Step three

Build or rebuild

Listings, content, creative, and pricing strategy get built before anything ships. Most brands go live in four to six weeks.

Step four

Operate and report

We run the channel and report monthly against the baseline we agreed on. You always see the raw numbers.

Our story

Fifteen years of doing this with our own money

AC2 Sales started selling on Amazon in 2011, back when FBA was still an experiment and most brands hadn't thought about e-commerce at all. Before that, our founder spent eight years as a retail electronics buyer, negotiating directly with vendors and building assortments. The instincts are the same. The shelf just moved.

For most of that run we've been a wholesale buyer — purchasing inventory outright, carrying the risk, and living with the consequences of our own pricing decisions. Over $30 million in sales and seventeen brand partnerships came out of that.

We added managed accounts because brands kept asking. Some didn't want to give up the margin. Others had catalogs we couldn't justify buying but could absolutely run well. Turning those brands away stopped making sense.

We're a small team in Brooklyn. You'll talk to the people doing the work.

Home & Kitchen Health & Wellness Sports & Outdoors Beauty & Personal Care Pet Supplies Toys & Games Electronics & Tech Grocery & Gourmet Footwear & Apparel

We used to spend hours every week dealing with unauthorized sellers undercutting our pricing. Since partnering with AC2, that's gone. They cleaned up our listings, locked down our MAP, and our wholesale orders to them have grown every quarter.

Director of Sales, Home & Kitchen brand — partner since 2021

What surprised us most was how much time we got back. No more forecasting FBA inventory, no more panicking about stockouts, no more dealing with Amazon support. We just make the products and fulfill the purchase orders.

VP of E-Commerce, Health & Wellness brand — partner since 2020

Questions

What brands ask us first

Should you buy our product, or manage our account?

It comes down to margin versus effort. If your wholesale margin is healthy and Amazon isn't a channel you want to operate, selling to us is simpler and costs you nothing in fees. If Amazon is strategic, your margins are thin, or you want to own the account and the data long term, managed is the better answer. We'll give you our honest read after the audit — including when the answer is neither.

Who owns the Seller Central account on the managed track?

You do. Your account, your Brand Registry, your inventory, your money. We work inside it with the permissions you grant, and you can revoke that access at any time. Nothing we build lives anywhere you can't reach it.

Is there a conflict if you resell some brands and manage others?

We don't manage an account and compete against it. If we're running your channel, we're not buying and reselling your product on the side — and we won't take on a managed client in direct conflict with an existing wholesale partner without telling both of you first.

Do you require exclusivity?

No. On the wholesale side, exclusivity tends to happen on its own once brands see how the channel performs. On the managed side it isn't relevant — it's your account.

Is there a minimum size?

For managed accounts, the fee has to be small relative to what the channel produces or it isn't worth either of our time. Under roughly $30,000 a month on Amazon, we'll usually recommend the wholesale track or a one-time launch project instead of a retainer. For wholesale, what matters is the product and the company behind it, not the volume.

How long until we're live?

Four to six weeks for most brands, covering the audit, listing builds or rebuilds, A+ content, creative review, and the first shipment. We don't rush setup — doing it right the first time saves months of cleanup.

Get in touch

Tell us about your brand

One honest conversation. We'll tell you which track fits and why — even if the answer is that you don't need us.

Emailpurchasing@ac2sales.com
Phone(718) 764-6677
Based inBrooklyn, New York