How long until we are live on Amazon?

Four to six weeks is typical, covering the audit, listing builds or rebuilds, A+ content, creative review, and the first shipment. The actual timeline depends on whether Brand Registry approval is already in hand, how large and how clean the catalog is, and how quickly finished inventory is ready to ship into FBA. Gated categories and products needing compliance documentation add time.

Amazon Account Management & Wholesale Partners

Q: Is there a conflict if you resell some brands and manage others?

We do not manage an account and compete against it. If we are running your channel, we are not buying and reselling your product on the side, and we will not take on a managed client in direct conflict with an existing wholesale partner without telling both of you first.

Q: Is there a minimum size?

We scope the fee to your catalog size so the math works at your stage. For focused emerging catalogs (3 to 5 SKUs) with strong DTC or retail traction, we offer a streamlined managed tier or a launch build credited toward ongoing management. For larger catalogs, our full-service retainer fits channels doing $25,000+ a month, or we can purchase your inventory outright on the wholesale track.

Pick your model

Two ways to work with us

The work is the same either way — listings, content, pricing discipline, inventory, account health. What changes is who owns the inventory and who holds the account.

We buy it

Wholesale partnership

You sell to us at wholesale. We own the inventory, we're the seller of record, and we carry the risk. You get purchase orders instead of a monthly invoice.

We purchase your product outright and pay on agreed terms
No management fee — we earn when your product sells
We fund and forecast the entire FBA inventory position
We monitor your MAP and pursue unauthorized sellers on your behalf
Listings, A+ content, and creative built at our cost
Storage, prep, returns inspection and DTC handled end to end

Best whenYou'd rather treat Amazon as a wholesale account than a channel you operate.

How the wholesale side works →

We run it

Managed account

You keep the account, the inventory, and the margin. We operate the channel day to day as an extension of your team, inside your Seller Central.

Full catalog, listing, and Brand Registry management
Advertising strategy, build, and ongoing optimization
Inventory planning, replenishment, and restock alerts
Case management, reimbursements, and account health
MAP monitoring and unauthorized seller escalation
Storage, prep, returns inspection and DTC fulfillment

Best whenAmazon matters enough to own, but not enough to staff a team for.

How store management works →

At-a-glance: Wholesale vs. Managed Account Some brands combine both — wholesale on core SKUs, managed on new launches

Channel Dimension	Track A · Wholesale Partnership	Track B · Managed Account
Who owns the inventory?	AC2 Sales (we buy via PO & take title)	Your brand (held in your FBA account)
Seller Central & Brand Registry	Sold through AC2’s established storefront	100% yours (we operate inside your account)
How AC2 is compensated	$0 fee (we earn our margin on resale)	Base + % of growth above baseline (never % of ad spend)
Weekly KPI reporting	PO velocity, in-stock & MAP compliance logs	Customizable Monday report (SKU margin, TACoS, Buy Box, FBA)
Best fit for	Hands-off PO revenue with zero channel overhead	Scaling brand equity, launch SKUs & keeping retail margin

Some brands do both — they sell us part of the catalog and have us manage the rest. If that's the right shape, we'll say so on the first call.

Compare both against Vendor Central, with the per-unit math →

Brand protection

A price floor only works if someone defends it

Every unauthorized seller who undercuts your MAP does two things: takes margin out of the listing, and gives your legitimate wholesale accounts a reason to stop buying from you.

We monitor the seller landscape on the ASINs we're responsible for, document violations, and escalate them — through Amazon's channels and directly with the seller where we can identify one. Outcomes depend on the policy you have in writing and on what Amazon will act on, so we report every case either way. It's the same work whether we own the inventory or you do.

Get a channel audit

What Amazon will remove, and what it never will →

How our brand protection works →

Compliant seller Below your floor MAP floor

Starting points

Where brands usually find us

Two situations bring most brands to the first call. They need very different first ninety days.

Not on Amazon yet

Build the channel from nothing

Done correctly the first time, so you're not unwinding somebody's shortcuts in year two. We set up the store in your name, then either buy the inventory or run the account for you.

Seller account setup and Brand Registry enrollment
Category and pricing strategy before anything goes live
Catalog build: titles, keywords, images, A+ content
First FBA shipment planned, prepped, and received
Launch advertising with price-floor monitoring from day one

What the launch build involves →

Already selling

Clean up what's there and rebuild

Usually a mess of unauthorized sellers, stale listings, and a previous partner who left it worse.

Full audit of catalog, pricing, advertising, and account health
Buy Box and seller-landscape diagnosis, in writing
Listing rebuild on the ASINs that actually carry your revenue
MAP policy documented and unauthorized sellers pursued
Advertising restructured against real unit economics

How we take over an active channel →

Capabilities

What we actually do

Listings, creative, advertising and account work are in-house. Physical logistics runs through a prep center we have worked with for years. The markers show which track each capability comes with.

Wholesale comes with the wholesale partnership Managed comes with a managed account

WholesaleManaged

Keyword and listing optimization

Deep keyword research, then titles, bullets, and backend terms built to rank and convert — not just to fill the fields.

WholesaleManaged

Photography, infographics, A+ content

Main images, lifestyle shots, and premium A+ modules that carry the product story instead of repeating the bullets.

WholesaleManaged

MAP monitoring and enforcement

Continuous price monitoring — including nights, weekends, and holidays — with documented escalation against violators. Every case is tracked and reported to you, whether or not the seller comes down. More on brand protection.

Managed

Advertising management

Sponsored Products, Brands, and Display built against per-SKU contribution margin — with spend pulled back when it stops paying.

WholesaleManaged

Inventory planning and FBA logistics

Forecasting, shipment planning, prep, and restock discipline. On the wholesale track, we fund the inventory ourselves.

Managed

Account health and case management

Suppressed listings, IP complaints, reimbursement claims, and the Seller Support cases nobody on your team wants to open.

WholesaleManaged

Returns processing and inspection

Customer returns received, opened, and graded — resellable stock back into inventory, damaged units documented rather than written off by default.

WholesaleManaged

Storage, prep, and DTC fulfillment

Inventory held and prepped to FBA requirements, with direct-to-consumer orders shipped from the same stock. Through our partnered prep center.

Managed

Catalog and Brand Registry management

Enrollment and upkeep, variation families and parentage, and the catalog hygiene that decides whether your listings stay the way you built them.

Other marketplaces

Where else we work

Beyond Amazon, we work in the marketplaces our brands’ Amazon questions keep leading to — Walmart, Temu and Shein as growing sales channels, and Whatnot for stock that needs to move.

Secondary marketplaces we are developing

Walmart Marketplace

The closest thing to Amazon in how it actually works, and the channel brands ask about most once Amazon is running. We operate it for a small number of brands today.

Temu

Growing fast in the US and increasingly worth a look for the right catalog. It is also where diverted stock tends to surface, so we watch it whether or not you sell there. Why that happens.

Shein

Strongest in apparel and accessories, and a real channel if your category fits. The same pricing and protection questions apply as on any marketplace you do not control.

Liquidation

Whatnot

Live auction selling, which we use as a liquidation channel for excess, aged and returns-graded stock that will never move at policy price on Amazon. It works only with clear rules about which SKUs are eligible — discounting the wrong one undercuts the price floor you are paying us to defend.

Fees

How we get paid

Structure is public because you shouldn't need three calls to work out whether the math clears.

Wholesale partnership

No fee

We buy at wholesale and make our margin on the resale. We send you the purchase orders, you invoice us on agreed terms — there is no fee for you to pay at any point.

We carry the inventory cost
We carry the pricing risk
Creative and listing work included

Talk about wholesale

You keep the account

Managed account

Base + performance

A monthly base scoped to your catalog, plus a share of Amazon revenue above an agreed baseline.

Base scoped to catalog size and channel complexity
Performance share only on growth above your run rate
Ad spend paid by you directly to Amazon
90-day initial term, then month to month

Scope a managed engagement

Launch project

One‑time

For brands not yet live, or accounts needing a full rebuild before ongoing management makes sense.

Account setup and Brand Registry
Full catalog and A+ content build
First shipment planned and received
Credited against your first three months

Price a launch

Process

How it goes

The first two steps are identical either way. Your track only changes what happens at launch.

Step one

Discovery call

We learn your catalog, your margins, and your channel conflicts. You learn how we work. No deck, no pressure.

Step two

Written assessment

We audit what's live today and come back with findings, a recommended track, and what we'd change first.

Step three

Build or rebuild

Listings, content, creative, and pricing strategy get built before anything ships. Four to six weeks is typical, depending on Brand Registry status, catalog size, and inventory readiness.

Step four

Operate and report

We run the channel and send a custom weekly report every Monday built around the exact SKU-level sales, ad, and inventory metrics you want to see.

Step Two Deliverable

What you get in the written channel assessment — before you sign anything

Request a written assessment

01 · Seller & Buy Box map

Who is actually on your top ASINs today, where your Featured Offer share is leaking, and whether the problem is IP infringement or below-MAP resellers.

02 · Per-unit fee & margin math

Your actual catalog run through 2026 referral, FBA fulfillment, storage, and category ad rates so you see what each unit nets before product cost.

03 · Wholesale vs. Managed read

Our honest recommendation on whether we should buy the inventory outright, manage the account in your name, or leave your current setup alone.

04 · First-90-day fix list

The exact titles, variation families, A+ modules, and unprofitable ad targets we would rebuild first — yours to keep even if we don’t work together.

Step Four Deliverable · Customizable Weekly Reporting Sample Monday report snapshot (tailored to your KPIs)

Sent every Monday · Verified in Seller Central

SKU-level contribution margin

Net $ / unit

Tracked after referral, FBA, storage & ad spend per SKU

Unit session % (conversion)

14.6%

Across 28,410 sessions (+0.8 pts WoW) from Business Reports

Featured offer (Buy Box) share

98.4%

Monitored daily across your hero & secondary SKUs

In-stock & FBA weeks of cover

99.1% in-stock

0 stockout days on top SKUs + upcoming restock alerts

MAP & seller enforcement

2 found, 2 closed

Every below-MAP offer logged with action taken & status

TACoS / ACoS by SKU

12.4% / 26.1%

Ad spend measured against total sales & real unit profit

Built around how you manage: We customize your weekly report around the exact SKU-level sales, advertising, and inventory metrics your leadership team wants to track.

See full reporting breakdown →

Our story

Fifteen years of doing this with our own money

AC2 Sales started selling on Amazon in 2011, back when FBA was still an experiment and most brands hadn't thought about e-commerce at all. Before that, Abraham spent eight years as a retail buyer, negotiating directly with vendors and building assortments. The instincts are the same. The shelf just moved.

For most of that run we've been a wholesale buyer — purchasing inventory outright, carrying the risk, and living with the consequences of our own pricing decisions.

On Amazon since

2011

Before FBA was a safe bet

Buying before that

8 years

Vendor-side

Sales to date

$30M+

Bought with our own money

Brand partnerships

17

Wholesale and managed

Managed accounts run on the same principle: our own people, our own judgment, and numbers you can check yourself. What we bring to them is fifteen years of operating this channel with our own money at stake — the same decisions, made on your inventory instead of ours.

We're a US-based company headquartered in Brooklyn, NY, backed by a dedicated global operations team covering your catalog 24/7. You work directly with Abraham and senior leadership — never a junior account coordinator reading from a script.

Abraham M. Chomali AC2 Sales Inc. · Brooklyn, New York

AChomali@ac2sales.com · (718) 764-6677

Home & Kitchen Health & Wellness Sports & Outdoors Beauty & Personal Care Pet Supplies Toys & Games Electronics & Tech Grocery & Gourmet Footwear & Apparel

Wholesale partner · 9 unauthorized sellers → 1 in 60 days
We used to spend hours every week dealing with unauthorized sellers undercutting our pricing. Since partnering with AC2, that's gone. They cleaned up our listings, locked down our MAP, and our wholesale orders to them have grown every quarter.
Director of Sales, Home & Kitchen brand — partner since 2021

Wholesale partner · 99.2% in-stock across 34 SKUs
What surprised us most was how much time we got back. No more forecasting FBA inventory, no more panicking about stockouts, no more dealing with Amazon support. We just make the products and fulfill the purchase orders.
VP of E-Commerce, Health & Wellness brand — partner since 2020

Managed account · TACoS reduced from 24% to 13%
Our previous agency billed a percentage of ad spend and kept pushing budget into unprofitable SKUs. AC2 rebuilt our catalog around per-unit contribution margin and sends a Monday report we can actually verify inside Seller Central.
Head of Digital, Personal Care brand — partner since 2024

Brand names withheld at our partners’ request; references available on a call.

Questions

What brands ask us first

Should you buy our product, or manage our account?

It comes down to margin versus effort. If your wholesale margin is healthy and Amazon isn't a channel you want to operate, selling to us is simpler and costs you nothing in fees. If Amazon is strategic, your margins are thin, or you want to own the account and the data long term, managed is the better answer. We'll give you our honest read after the audit — including when the answer is neither.

Who owns the Seller Central account on the managed track?

You do. Your account, your Brand Registry, your inventory, your money. We work inside it with the permissions you grant, and you can revoke that access at any time. Nothing we build lives anywhere you can't reach it.

Is there a conflict if you resell some brands and manage others?

We don't manage an account and compete against it. If we're running your channel, we're not buying and reselling your product on the side — and we won't take on a managed client in direct conflict with an existing wholesale partner without telling both of you first.

Do you require exclusivity?

No. On the wholesale side, exclusivity tends to happen on its own once brands see how the channel performs. On the managed side it isn't relevant — it's your account.

Is there a minimum size?

We scope the fee to your catalog size so the economics work at your stage. For focused emerging catalogs (3–5 SKUs) with strong DTC or retail traction, we offer a streamlined managed tier — or a one-time launch build credited toward ongoing management. For larger, established catalogs, our full-service retainer is built for channels doing $25,000+ a month, or we can purchase your inventory outright on the wholesale track.

How long until we're live?

Four to six weeks is typical, covering the audit, listing builds or rebuilds, A+ content, creative review, and the first shipment. The real timeline depends on three things: whether your trademark is registered and Brand Registry approval is already in hand (that alone can add several weeks if you're starting the application now), how large and how clean your catalog is, and how quickly finished inventory is ready to ship into FBA. Categories that require Amazon approval — and any product needing compliance documentation — add time as well. We'll give you a dated timeline in the written assessment rather than a promise on the first call, and we don't rush setup: doing it right the first time saves months of cleanup.

Get in touch

Tell us about your brand

One honest conversation. We'll tell you which track fits and why — even if the answer is that you don't need us.

Direct contactAbraham M. Chomali · AChomali@ac2sales.com

Phone(718) 764-6677

Based inBrooklyn, New York

Rather just pick a time?

Fifteen minutes with Abraham, straight into the calendar. No form, no back and forth.

Book a 15-minute intro call

Your name

Company or brand

Email

What are you looking for?

Where are you today on Amazon? (Or paste 1–3 ASINs / a link to your catalog)

Not ready for a call yet? Choose the written teardown option above and drop 1–3 ASINs (or your wholesale sheet). We’ll reply by email within two business days with what we see on your listings and which track fits.

How we handle your information. The name, email address, company, and message you submit here are used for one purpose: to respond to your inquiry and to keep a record of our correspondence with you. Submissions are delivered to AC2 Sales Inc. by email through Web3Forms, a form-delivery service that passes the message to us and does not sell or reuse it, and are stored in our email and CRM systems. Submissions are screened for spam by Web3Forms before delivery. We do not sell or rent this information, we do not share it with third parties for their own marketing, and we do not add you to a mailing list unless you ask us to. We keep inquiries for as long as we have an active or prospective business relationship and delete them on request. To ask what we hold about you, correct it, or have it deleted, email AChomali@ac2sales.com or call (718) 764-6677. We use Cloudflare Web Analytics to count page views and visits. It sets no cookies, does not fingerprint visitors and does not track anyone across sites. This site sets no advertising or analytics cookies.